In 2021, 50 percent of surveyed Generation Z respondents in the United Kingdom and the United States asserted that they would not buy products from skincare brands that are not certified as cruelty free. Only 12 percent of the respondents replied that they would.
Would you purchase from a skincare brand that was not certified as being cruelty free?
* 59 percent of the respondents were located in the U.S, 39 percent in the UK and 2 percent in other countries.
95 percent of respondents identified as female, 2.8 percent as male, 0.7 percent as non-binary, and 1.5 percent preferred not to say or identified differently.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kyra IQ. (June 24, 2021). Would you purchase from a skincare brand that was not certified as being cruelty free? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra IQ. "Would you purchase from a skincare brand that was not certified as being cruelty free?." Chart. June 24, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra IQ. (2021). Would you purchase from a skincare brand that was not certified as being cruelty free?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra IQ. "Would You Purchase from a Skincare Brand That Was Not Certified as Being Cruelty Free?." Statista, Statista Inc., 24 Jun 2021, https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
Kyra IQ, Would you purchase from a skincare brand that was not certified as being cruelty free? Statista, https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/ (last visited July 22, 2024)
Would you purchase from a skincare brand that was not certified as being cruelty free? [Graph], Kyra IQ, June 24, 2021. [Online]. Available: https://www.statista.com/statistics/1288825/gen-z-about-non-cruelty-free-skincare-brands/
